My day judging at RHS Chelsea Flower Show

May is one of my favourite months as there’s always so many exciting events going on ! My highlight of this month was attending the RHS Chelsea Flower Show, I’m very honoured that the RHS ask me to be a panel leader to assist them with judging the small gardens and trade stands. An amazing experience , the standard of the trade stands seems to improve every year and I always come away with lots of garden inspiration!

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VM Interiors Course for Central Saint Martins

This month I was teaching The Visual Merchandising Interiors Course for Central Saint Martins. The course ran over 4 days and covered the basics of Visual Merchandising through to creating current interior trends within a window.

As part of the projects set on the course our final project was to work with Photography Stylist, Jamie Mason. Students created a 3D still life which took inspiration from this seasons current trends. Jamie then worked with each student individually to shoot their still life.

Further courses will be running at Central Saint Martins in August 2018. Please see the Short Course options on the UAL Website.

Please see below some photos from the photo shoot and some of the fantastic results created by the students ;

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Launch of Spring Displays at Elenique Skin Clinic

This month I have been working with Elenique Skin Clinic in London, designing and installing their Spring displays for both the windows and the in store areas.

For the Cherry Blossom trees I wired artificial cherry blossom branches around the display trees and used soft pastel shades to complement the skincare brands we were promoting. This month we wanted to show case the fantastic skincare brands Intraceutricals and BDR.

For more information on our Visual Merchandising Consultancy Servplease see our website www.visualmerchandisingcourses.co.uk or email me direct on info@visualmerchandisingcourses.co.uk

 

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Hallmark Christmas 2018 Roadshows

This month I have been running Visual Merchandising Masterclasses at the Hallmark Christmas 2018 roadshows in Manchester, Cork, Dublin and London.

The Masterclasses were offered to all Hallmark clients visiting the shows and aim to give retailers key advice and practical tips on how to improve their window displays and in store Visual Merchandising.

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Top 5 Window Dressing Tips For Your Retail Store For 2018

For our first post of 2018, I thought we would kick off with some key window dressing tips which will help you to improve your retail store windows. These priniciples and tips can be used by all types of retailers whether you have a Fashion Store, Homeware Store or are a Food Retailer, Garden Centre or Opticians ;

Most retailers change their windows approx. every 4 weeks. This will help to create regular interest for your customers.

  1. Ensure you create a point of interest within your window at the customers eye line level.
  2. Create a consistent theme throughout all your windows.
  3. Create a strong brand focus using only relevant Signage and Brand Point of Sale where necessary.
  4. Select new, promotional or relevant seasonal merchandise to show case within your window.
  5. Ensure your window is well lit with good lighting.

For more information on the Visual Merchandising Training & Consultancy that we offer please see more details on our website www.visualmerchandisingcourses.co.uk or contact me directly on 00 44 7976 575847.

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Happy Christmas From VMC

What an amazing year I have had at Visual Merchandising Courses, this year I have worked with such fantastic customers both new and existing. When teaching and training our courses I hope to have inspired our attendees with Visual Merchandising techniques !

I would like to wish all my customers and blog readers a Very Happy Christmas and a fantastic New Year

Here are some of my Christmas highlights….

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John Smedley Christmas Windows

After a busy couple of months installing Christmas campaigns and Windows for my clients. I worked with One Big Company this week to install the John Smedley Christmas windows in their Jermyn St Store London.

Heres a few photos of the window installation designed by One Big Company ;

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VM Training & Consultancy at Elenique Aesthetics London

This month I had the pleasure of working with Elena, the owner of Elenique Aesthetics who has just opened her new clinic in Fulham, London.

Elena booked a 1 day bespoke retailers course which was held on site at her new clinic. Our courses are part theory , part practical. The course program can be tailored to suit your specific business training needs. The added bonus of having a Visual Merchandising Course held at your store or premises is that we can then work practically within your own space and with your merchandise. For more information on the courses that we offer please email me at, info@visualmerchandisingcourses.co.uk

I then returned to assist Elena with installing her first window and in store campaign, please see the photos of what we created below ;

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VM Training For The Dogs Trust

This month I have had the honour of working with one of the UK’s fantastic charities, The Dogs Trust.

Running what will be the fifth Visual Merchandising course for their Retail team this year. The practical 1 day courses were held at their retail store in Welwyn Garden City. It was great that the courses could be held on site as this then means the workshop can be more practical based with attendees carrying out window dressing , mannequin styling and merchandising techniques on the shop floor.

It was great to hear that Retail Managers who came on the course earlier in the year have reported an increase in sales and customer interest with the VM techniques they have carried out in their stores since attending the course !

Here are some photos of the attendees styling a window in the Welwyn store ;

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Installing African Themed Market at Longleat

This Summer I was installing and dressing the annual African themed market at Longleat Safari Park.

Located opposite the Giraffe enclosure, the market has become a popular feature during the Summer months. Selling a selection of Fair Trade goods including instruments, accessories, jewellery and Homewares.

Here’s some photos of the market area created;

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