VM Training & Consultancy at Elenique Aesthetics London

This month I had the pleasure of working with Elena, the owner of Elenique Aesthetics who has just opened her new clinic in Fulham, London.

Elena booked a 1 day bespoke retailers course which was held on site at her new clinic. Our courses are part theory , part practical. The course program can be tailored to suit your specific business training needs. The added bonus of having a Visual Merchandising Course held at your store or premises is that we can then work practically within your own space and with your merchandise. For more information on the courses that we offer please email me at, info@visualmerchandisingcourses.co.uk

I then returned to assist Elena with installing her first window and in store campaign, please see the photos of what we created below ;

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VM Training For The Dogs Trust

This month I have had the honour of working with one of the UK’s fantastic charities, The Dogs Trust.

Running what will be the fifth Visual Merchandising course for their Retail team this year. The practical 1 day courses were held at their retail store in Welwyn Garden City. It was great that the courses could be held on site as this then means the workshop can be more practical based with attendees carrying out window dressing , mannequin styling and merchandising techniques on the shop floor.

It was great to hear that Retail Managers who came on the course earlier in the year have reported an increase in sales and customer interest with the VM techniques they have carried out in their stores since attending the course !

Here are some photos of the attendees styling a window in the Welwyn store ;

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Installing African Themed Market at Longleat

This Summer I was installing and dressing the annual African themed market at Longleat Safari Park.

Located opposite the Giraffe enclosure, the market has become a popular feature during the Summer months. Selling a selection of Fair Trade goods including instruments, accessories, jewellery and Homewares.

Here’s some photos of the market area created;

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VM Training at RSPB Annual Conference

In June I was asked to run Visual Merchandising training to the retail managers as part of the RSPB annual conference.

The training was well received by the retail managers and gave them confidence with understanding how they could go back to their stores and implement VM techniques and principles.

Training was held in a space where we could set up a mock up shop which consisted of typical RSPB store fixtures and a selection of their stock. This enabled us to make the training as practical as possible, giving the attendees an opportunity to practice range merchandising and display techniques.

Here is a selection of photos taken at the conference;

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VMC Judging at Chelsea Flower Show

Last week I joined the RHS team again for the 4th year but this year I was honoured to be asked to lead one of the judging panels.

We had an amazing day assessing the trade stands and smaller gardens exhibiting at Chelsea Flower Show. The standard of gardens and trade stands seem to be at such a high level this year and we recognised as a team the huge amount of hard work and effort that exhibitors have put into their stands. Well done to everyone who exhibited at Chelsea !

Here are some photos of my favourite Chelsea moments this year….

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VMC Is Now On Udemy !

Visual Merchandising Courses has partnered with Udemy,the online course provider to offer our online course.

Visual Merchandising Course For Retailers and Students

Learn the key principles of great Visual Merchandising & Window Dressing.

Priced via the Udemy website at £40.00, please see below for the full course description and details ;

Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.

Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.


There are over 40 videos covering the following subjects;

Visual Merchandising techniques.

How to create an effective store window displays.

Mannequin handling and dressing.

The importance of great link selling.

How to create effective store layouts which will help to encourage the customers flow around the store.

For more details on our new course please click on the link below ;

https://www.udemy.com/visual-merchandising-course-for-retailers-and-students/

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Visual Merchandising for Myakka

This year has kicked off in great style for Visual Merchandising Courses, I’ve been working with some fantastic businesses to assist them with their Visual Merchandising, these include ; Tower Bridge, Marwell Wildlife Zoo and Myakka.

Myakka Ltd specialises in Fairtrade Furniture and Home Accessories which are sourced around the world.

The training course was carried out at their Wincanton outlet store. The workshop was part theory / part practical and it was great holding the course on site as we could spend a great deal of time focusing on merchandising within their store.

The practical areas that we covered included ; creating a monthly hot spot / promotional space , product placement and layout in store , as well as styling key pieces of furniture- creating additional link selling possibilities.

The photo below shows a styled table setting that we worked on during the workshop.

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VM Consultancy at Tower Bridge London

After running several Visual Merchandising Courses for the retail team at Tower Bridge in London over the past year. I am now supporting the retail team with monthly visits offering Visual Merchandising consultancy. I have been working on the shop floor with the team dressing window displays, creating promotional areas in store, product merchandising and looking at store layouts.

Here are photos of work completed this month 

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Christmas at Carluccios

We worked with Milly Talbot Dunn from Freelance Visual Merchandiser again this year to install the Christmas campaign into Carluccios restaurants. Here’s some photos of this years decorations;

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VM Training for ZSL Whipsnade

We have recently run a group 1 day Visual Merchandising Course at ZSL Whipsnade. The training was held on site in their newly refurbished shop. The training combined theory and practical exercises with the retail team who attended the training.

We worked as a group to create a themed , promotional hot spot at the front of the store, learning how to effectively merchandise tables and wall units , then finally how to maximise impulse sales around the till point area.

The photos below show the promotional table that we created within the hot spot area at the front of the store.

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