We have recently run a group 1 day Visual Merchandising Course at ZSL Whipsnade. The training was held on site in their newly refurbished shop. The training combined theory and practical exercises with the retail team who attended the training.
We worked as a group to create a themed , promotional hot spot at the front of the store, learning how to effectively merchandise tables and wall units , then finally how to maximise impulse sales around the till point area.
The photos below show the promotional table that we created within the hot spot area at the front of the store.
All images are copyright of VMC.