Last week we worked on the creative installations and product merchandising for the new Harvey Nichols Pop Up Shop at the Westfield Shopping Centre at Stratford London. The shop was opened to the public on Monday and will run until after the Christmas period.
The shop follows the same creative installations that will be seen at the Harvey Nichols store in Knightsbridge. Well worth a visit !
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Last week I was dressing the windows at Steven Harris Opticians in Beckenham, London.
Steven Harris stocks some fantastic contemporary brands of optical frames and the pictures below show the windows displaying William Morris and Starck optical ranges. We wanted to create a strong central focal point using the POS graphics, to advertise these brands to the customers.
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Last week we were re-merchandising in the FoodMarket of Harvey Nichols, Knightsbridge London. We were working on highlighting some of the classic grocery brands which are available in the FoodMarket, at key locations within the 5th floor. Below shows some photos of the display of the classic Tuna brand, Ortiz. Where we created a focal point display in the centre , using dummy tins from Ortiz and some artifical seafood !
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We have just launched on our website the new Online E-Learning Visual Merchandising & Window Dressing Course. This is a 2 day intensive course for individuals, which can be booked on dates to suit your schedule. The classes are carried out via the internet by myself, in a virtual classroom using the program Go To Meeting. Using Go To Meeting allows me as the tutor to communicate with the student on a 1-2-1 basis and also allows the students to view my screen to present the course presentations.
Students will be able to register to the online Window Dressing program, No Need 4 Mirrors ( NN4M) and this program will allow the students to create their own Window Designs, which can then be presented into their portfolio’s.
This online course is a great opportunity for students from around the world to learn the key principles of Visual Merchandising & Window Dressing, without having to travel to London, UK. We also award all students with a completion certificate after they have completed the course.
Please see our E-Learning VMC Page on the website for more details or alternatively you can email me at info@visualmerchandisingcourses.co.uk
An example Window Design which has been created using the NN4M program.
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I took a group of international students, who were attending a course I was teaching for The London College of Fashion, to look at London’s Department Store’s Windows. We visited Harrods, Harvey Nichols, Selfridges and Libertys.
Selfridges window’s were a big hit with the students, using designer homewares in their windows and giant red lips which created a fantastic visual impact !
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Last week I was training two members of the team at London PR company Eden Cancan.
Eden Cancan represent new fashion brand “SuperTrash” which is currently stocked in Selfridges.
As part of the Visual Merchandising training I worked with the girls on ways in which their showroom can be improved visually and effective product merchandising. The photos below show the girls styling outfits with the sample pieces in their showroom.
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This week I have started to teach a 4 week Visual Merchandising & Window Dressing Course for the London College of Fashion.
The course is for international students of the college, we will be covering display theory, using an online window dressing program (No Need 4 Mirrors NN4M ) and taking the students out on the High Street to look at some of London’s top Stores.
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Last week I was working with the Retail team at Longleat House and Safari Park, to provide them with Visual Merchandising consultancy and training. The retail areas have recently had a revamp and they have a great selection of new stock lines coming through. The training was mainly based on advising on effective merchandising skills and product layout within the store.
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This week we were running another Visual Merchandising Training course for Charlton House Contract Caterers. We have worked with CH & Co for over a year now running VM training for their staff at their restaurants in London.
The training involves comp shopping Harvey Nichols FoodMarket and Wholefoods in Kensington. Then a presentation on display and VM principles and finishing the training with attendees having a go at some practical VM and display tasks.
This month’s training was held at their restaurant based at Visa Head Office in London.
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We were working as the Visual consultants to set up the Harvey Nichols stand at the annual Hampton Court Foodies Event this weekend. We produced the graphics,signage and assisted with the product merchandising and layout.
Harvey Nichols were using this event to preview their new and exclusive brands from independent suppliers which include ; Timmy’s Pies and Yee Kwan Ice Cream. Check these out in their 5th Floor FoodMarket in Knightsbridge, London !
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